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Why MCSS

Combining customer loyalty retention, customer relationship management, promotion and advertising features in a single product, MCSS is innovative and a unique product available in the market today. However, in order to provide a glimpse of competitive landscape, the following comparison illustrates how MCSS excels alternative approaches in tackling major challenges retailers are experiencing.

Major Challenges for Retailer MCSS CRM/Loyalty Program Smart Card
       
   1. Customer Service Improvement      
       Visible, up-to-minute bonus scores Yes No Partial
       Instant messaging display Yes No No
       Online privilege Review Yes Partial Yes
       Online program operators’ information Yes Yes Partial
       Low transaction cost Yes Yes No
       
   2. Additional promotion vehicle      
       Instant, on-target promotion to customers Yes Partial No
       Promote to alliances’ customers Yes No Yes
       Joint promotion with alliance Yes No Yes
       Low promotion cost Yes No No
       
   3. Partnership and alliance building      
       Virtual marketplace for joint activities Yes No Yes
       Sharing of customer base Yes No Partial
       Brand name building in target market segments Yes No Partial
       
  4. Geographical coverage expansion      
       Low startup costs Yes No No
       Utilize partners/branches presence Yes Partial Partial
       Bonus redemption beyond geographical limitations Yes No Partial
       Promotion without physical presence & investments Yes No No
       
   5. Additional revenue generation      
       Capability of generating advertising income Yes No No
       Effective brand name building Yes No Yes